How do steroid scandals promote selling steroids?

It seems that steroid scandals must have negative influence on pharmaceutical companies that manufacture these preparations. But manufacturers of these drugs find ways to take advantages of various steroid scandals. Thus, pharmaceutical companies utilize them in order to advertise own preparations.
Let take as an example the doping case linked with the former baseball player Barry Bonds. However one may suppose that this steroid scandal must suppress purchase of some drugs, the reality has demonstrated opposite things. The pharmaceutical company Abbott Laboratories could draw advantage of the case. The company found a lot of possibilities to advertise transdermal testosterone because of the accusations related to Barry Bonds’ doping.
It was confirmed that the former baseball player Barry Bonds applied the transdermal testosterone product “AndroGel”. Undoubtedly, many reporters published news about this case. The pharmaceutical company Abbott Laboratories used this public situation and started to advertise this product. Many Barry Bonds’ fans started obtaining and using this gel. This situation influenced on profits of Abbot Laboratories essentially. According to certain sources, the profits of the company turned out to be great.
Testosterone products are widely recommended and used. Many individuals use them for hormone replacement therapy. The number of steroid prescriptions has increased by 90 % during last 5 years. So, the number of steroid users is growing.
Abbott Laboratories produces and sells the transdermal testosterone product “AndroGel”. Since other companies noticed that testosterone gel was in high demand, they also began to produce it. Thus, such medications, as  AndroDream and Axiron, appeared. While AndroDream is offered for sale by Watson Pharmaceuticals, Axiron is sold by Eli Lilly.
Pharmaceutical companies advertise their preparations. They confirm that steroids have positive influence on males’ health. It is obvious that any company understands that since a lot of men suffer from testosterone deficiency and since these medications are used for increase of muscles and endurance, the number of potential clients is great.